You provide the keyword/niche and I will provide you with all the information you will need to let you know that it is worth using. The spreadsheet that I will send to you will contain:
1. The CPC (Cost Per Click)
2. The OCI (Online Comercial Intent) This will tell you if it is a buyer KW.
3. The number of results for this keyword term, in Google
4. The top links that are on Google for that keyword
5. How hard it will be to rank in the #1 position on Google.
6. The domain extension availability for your word for .com, .net, .org
I will also provide a list of alternative keywords that you could use with all of the above information included.